Green Beauty, a.k.a. Natural Beauty – Exploding Trend?

by Valerie on April 27, 2007 · 0 comments

I would say so. In the last day, I have found the following two blog posts:

http://welovebeauty.tv/the-anti-paraben-ingredient-trend

http://welovebeauty.tv/green-beauty-roundup


And my fabulous friend Hillary alerted me to the fact Elle’s May issue has a whole section on green beauty. I will post more on this article once I have researched the products a bit.


Three things are very exciting about the blog posts and the Elle article:

  1. Several brands I already like and recommend to friends are included, including Weleda, Juice Beauty (which I discovered at Sephora last summer, before everyone started talking about it in magazines) and 100% Pure (which Hillary introduced me to!).
  2. Origins is going to go anti paraben as of July 1. This will make natural beauty more accessible to more people, especially those who don’t like to order online.
  3. I discovered http://www.rejuvinateorganics.com/index.php — a central shopping place for paraben-free, sls-free, cruelty-free beauty products with the same free shipping deal as Sephora (spend $75 and get free shipping). That means I don’t have to read ingredients and look up definitions as much!

Duane Reade had Juice Organics on sale this week, so I picked up the moisturizer and the sampler pack (with the cleaning milk, serum and tinted moisturizer). I also ventured into the beauty emporium on Fulton (kind of like Ricky’s but actually even better stocked) and found a Burt’s Bees skincare try out kit. Unlike this one on drugstore.com: http://www.drugstore.com/products/prod.asp?pid=80166&catid=52033&trx=GFI-0-RVP-26049&trxp1=52033&trxp2=80166&trxp3=1&trxp4=1&btrx=BUY-GFI-0-RVP-26049, the one I found has more face skincare that I wanted to try, including the Repair Serum, the hand cream, and the blotting sheets.


All of this information and access to natural products is really motivating me to get away from my Bliss Ounce of Prevention PM moisturizer. Hopefully I can report back in the next few weeks on positive results with these other products.

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