I remember when I was a kid (I’m 29 now), you always had to shampoo your hair twice to feel like you had washed your hair. All the bottles suggested rinse and repeat. Then, over time, one washing was plenty to get that feeling of “clean.” And rinse and repeat became optional over time. Not sure why — but it just did.
In the last year I have switched completely to SLS-free shampoos. And I occasionally clarify with a clarifying shampoo. For a while it was Bumble & Bumble’s Sunday shampoo – yes, it’s SLS laden but I wanted to use it up. Then I looked for an SLS-free clarifying shampoo, and used up a couple of bottles of Aubrey Organics Green Tea Clarifying Shampoo. Then I thought maybe I need the SLS to clarify after all. I am still working on finding a clarifying shampoo I like.
In the midst of all this confusion on how to clarify my hair, I was reading the CocoaPink Forum (similar to the Lush Forum in format) and saw that the owner, Ilona, recommended to rinse and repeat when using an SLS-free shampoo. Apparently, to dissolve dirt/debris/whatever else you want to get rid of when you wash your hair, SLS-free shampoos require more physical scrubbing. That’s different than an SLS-laden shampoo which will just dissolve stuff chemically.
So if you use SLS-free shampoos, do rinse and repeat.
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Funny you mentioned this – Elle just came out with their green issue and there’s a new clarifying shampoo one of the editors helped formulate – free of SLS, parabens, etc. It’s part of the Eufora line and it’s called Urgent Repair Shampoo Detoxifying Clarifying Treatment. I don’t think it’s out quite yet but it should be coming soon.